About Us


Located in historic downtown Petoskey, Threads is Northern Michigan's premier source for beautifully made women's clothing and accessories, where the fit and feel of a garment is as important as its trendiness.

Threads is a female-owned and operated business with a reputation for curating a blend of unique wares and popular brands with an emphasis on smart design, quality construction and standout accessories. Co-owners Chris Jaconette and Brandy Malpass have a passion for dressing customers with the latest trends and styles.

Chris, who opened the original Bay Harbor store in 1999, started her career in fashion after catching the buying/merchandising bug working for a resort company. She never thought she would own her own store, but now can't imagine another career she would have chosen. Her attention to detail and thought process behind every inventory purchase has elevated Threads to its success. 

Brandy got her fashion chops on the runway. Modeling allowed her to learn many different aspects of the fashion industry – from the importance of fit and construction to styling and accessorizing. Drawing on her experience in the fashion industry, Brandy loves contributing to the Threads experience, whether it’s helping a customer find exactly what they’re looking for or finding new clothing and accessory lines at market. Brandy believes fashion should be fun and wants every person who visits Threads to find their perfect balance of fashion, function and fun! 

With stylists on staff from every generation, shoppers return to Threads year after year to find the outfit that's just right for their unique style and body type. Clothing options range from colorful resort wear and chic cocktail attire to cozy fall sweater and trendy denim. Designers include White + Warren, Trina Turk, Mother Denim, Rails, 360 Cashmere, Joie and more. Threads also carries a unique collection of home accessories and gifts.

A favorite among locals and tourists alike, stop in at Threads for an incomparable shopping experience. Not in Petoskey? Most items are also offered online. Out-of-town customers can even set up a FaceTime shopping appointment!

Store Hours

Monday - Saturday 10-6

Sunday 11-5